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A Change for New…Wasted – Name

A chance to build a
Community, a Family
Instead, a Repeat

Oh man. I really thought the Minnesota Timberwolves could have some fun with buying a minor league (G-League) team when they bought the Iowa Energy. The Energy are familiar with change. They just changed their color scheme from purple and orange to light blue, dark, blue, and yellow when Memphis purchased the club last year.

So Des Moines, trade your yellow for neon green. Keep the blues while you “#BackThePack.”

Speaking of “Pack”, I was really hoping the Timberwolves wouldn’t duplicate their names with their minor league team. Other NBA teams have done it and I think it’s a wasted opportunity. Why double-up on the name? The Windy City Bulls? Lame. South Bay Lakers? Really? I’m sure someone will argue it’s marketing, but why not have names related, not duplicated? Have some fun!

So as the new name was about to be dropped, I really didn’t want the Iowa Timberwolves. I really hoped for the Iowa Pack or Iowa Wolfpack. It’s related, not duplicated.

The coolest part of the minor leagues of baseball is the fun names, the fun logos. Some teams have variant logos. The Cardinals are pretty good at that with the Redbirds. Great idea.

How fun is Albuquerque’s team? The Isotopes? Fun. The Albuquerque Rockies? Not-so-fun.

I heard someone joke about the Iowa Timberpups. At first, it might be funny, but I think over time it could gain traction. After all, Chicago has Bears and Cubs, right? I heard the Cubs grew up last year. Maybe Timberpups or just Pups could work.

But probably not. So Pack was my choice.

I’m a big fan of the WNBA. When the W was formed, the coolest thing about the NBA affiliation was the names and logos. Though Minnesota joined the W later, the Lynx are a perfect compliment to Timberwolves. Strong mascots and both Minnesota animals.

The other W nicknames were fun, too. Look at these sister/brother names: Charlotte Sting/Hornets, Houston Comets/Rockets, Phoenix Mercury/Suns, Sacramento Monarchs/Kings, and Utah Starzz/Jazz (yes, the cute ZZ might’ve been too much).

Three original teams strayed. For Cleveland and New York, the Cavaliers and Knickerbockers were tough to match so we got Rockers and Liberty. Both tributes to the cities they play in. Los Angeles brought us Sparks which makes as much sense as Lakers. At least the logos had good symmetry. (Logos from Google.com)
LosAngelesBasketball-logosThe related names are fun. Timberwolves to Wolves doesn’t rank as fun for me. Sorry, Minnesota, you missed a chance.


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A Change for New…Wasted – Color

There was a chance to
Make Fans Happy, But No Luck
Say No to Neon

The Timberwolves have a new logo, new minor league team, and lots of new opportunity. With so much promise, it makes me a little sad to see the chance go by.

Let’s talk color.

For the logo, a new color was added and it’s neon green. Watch out, Seattle, Minnesota also wants neon green to compliment their blue. My take is it is chasing a trend. I don’t get it. The polls showed fans wanted retro and they sort of got it. Green is back, but it’s really back to the neon green future.

Before I say more, kudos to the Timberwolves for staying with blue and green over the years. At least the ‘Wolves have a color scheme. Think about the Milwaukee Bucks and their color wheel (image from Sporting News via Google search):

Yep, the Bucks went for purple, then red, and now cream. Quite the variety.

For the Wolves, I get building a new identity, based on the past. But in today’s sports world, what is your identity with throwback nights, Sunday-only alternate jerseys, and lately pinkouts for Mom, powder blue for men supporting prostrate cancer, and camo-night for the military?

In fact, this weekend, Major League Baseball went green, olive green. For Memorial Day, teams wore green hats had camo brims and the jerseys with muted olive green jerseys. I thought it was pretty cool, but clearly it’s also perceived as a monetary maneuver.

MemorialDay-2017-BrandonMcCarthy

If other leagues follow suit, you, too, can support any cause they choose to get your Wolves swag. Yes, the Minnesota Timberwolves and the Iowa Wolves share a color scheme, but if you’re not into the neon green, just wait and buy your alternate jersey of choice. Don’t worry. It’ll happen.